As part of its support for creativity and
transformation in young individuals, Absolut Vodka is partnering with MTV to
organize this year MTV Africa Music Awards (MAMA). The event is scheduled to
take place later in June at the International Convention Centre (ICC) in
Durban, South Africa.
The nominations for the awards will be revealed on April 2014 with new additions like the “Transform Today Award” sponsored by
Absolut Vodka. The new award is to celebrate the power of young individuals to
transform the image of Africa through their creativity and vision. Others are
the Lifestyle Award, the Nelson Mandela Leadership Award and Personality of the
Year Award.
Sola Oke, Marketing Director of Pernod Ricard Nigeria,
said: “In each generation there are a handful of artists who leave
transformative marks and the MAMA most certainly celebrates those artists who
are at the cutting-edge of the change in the music industry here in Africa. And
Absolut will continue to push the boundaries of contemporary culture through
creative collaborations, so we are thrilled to be a part of the awards that
celebrate artists who define and transform music in Africa.”
The build-up to the main show tagged “Road to MAMA”
will showcase events in Lagos - Nigeria, Durban - South Africa and (Tanzania)
featuring MAMA nominees alongside the most current local artists and DJs. It is
a celebration of African musicians and achievers who have made the most impact
on the contemporary music scene throughout the year.
Mr. Oke also announced that as part of Absolut’s
partnership with the MAMAs, there would be a series of exciting events to
include one of a kind Absolut Experience Parties amongst other activities in
bars, supermarkets and clubs in Nigeria. He said, “These events are being held
in order to share the Absolut experience with our consumers and also the
opportunity to reward them with exciting packages which would include tickets
to, the Absolut Experience Parties, the Road to MAMAs events in Lagos, and
ultimately, exclusive tickets to the MAMA event in South Africa.”
Commenting on the awards, Alex Okosi, Senior Vice
President & Managing Director, Viacom International Media Networks Africa
recalled that the MTV Africa Music Awards will be taking place in South Africa
for the first time in its new evolution and the team is excited that Durban
will be the backdrop for showcasing Africa’s best talent to the world.
Furthermore, it will feature stunning performances
from African and international artists with signature collaborations between
artists of different genres and cultures. Artists will be recognised in
thirteen different categories including Best Male, Best Female and Best New
Act. The 2014 MTV Africa Music Awards will premiere on MTV Base (DStv Channel
322), MTV (DStv Channel 130) and other partner channels around the continent
from June 2014.
The 2014 award is open to all artists whose music videos
have received airplay on MTV Base (DStv Channel 322) or MTV (DStv Channel 130)
during the qualifying period. MAMA was first staged in 2008 and it has
recognised the talents of musicians from across sub-Saharan Africa, rewarding
iconic artists like 2Face Idibia, Big Nuz, HHP, P-Square, Liquideep, Lira,
Nameless, Wahu, FallyIpupa, Cabo Snoop, Mo Chedda, Zebra & Giraffe and many
more.
To be part of the Absolut excitements, you stand a
chance to get special invites to beach parties, exclusive house party jam, the
MTV Absolut party and VVIP tickets to the MAMAs in South Africa when you like
us on https://www.facebook.com/AbsolutVodkaNigeria and follow the fun crew
@AbsolutVodkaNig to transform your today.
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