Dwyane Wade unveils new Li-Ning signature shoes

When Dwyane Wade ended his association with Jordan Brand only a few weeks ago, the assumption and reports of everyone indicated that he would sign a new deal with emerging Chinese brand Li-Ning. It was a big change for Wade, but also an opportunity for him to help establish a new market force rather than help a preexisting power player. The only question was if his new products would entice basketball fans to buy them.
On Tuesday, Wade revealed his Li-Ning deal and "Way of Wade" shoes at an event in Beijing (the Heat are in town for a few preseason games). While it may seem that Li-Ning got these shoes together awfully quickly following the end of Wade's deal with Jordan Brand, Jonathan Sawyer of Complex reports that Li-Ning had done prep work for a superstar's sneaker and brought those preexisting designs to Wade. They also claim that Wade is and will continue to be heavily involved in the design process, so we should see some changes and new colorways for the "Way of Wade" shoes soon.