Samsung Unveils Henshaw,Banky as 2013 Brand Ambassadors

One of the leaders in digital media and digital convergence technologies, Samsung Electronics West Africa, has unveiled its 2013 brand ambassadors for its Mobile Division.  Movie industry icon Kate Henshaw and star musician, Banky W,  will be working together to raise awareness for Samsung mobile products and ultimately contribute to making Samsung phones the preferred brand in the West Africa sub-region. Henshaw was officially unveiled as brand ambassador at a media breakfast meeting organized by Samsung.


Speaking at the unveiling, Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim stated that Henshaw and Banky W represent the values that Samsung has stood for over the years. “The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomized by Banky W and Kate Henshaw, whose quality and depth of work as well as versatility as artistes have endeared them to Nigerians today. We are indeed very proud and privileged to have them as our Brand Ambassadors.”

Kim further described its signing of Kate Henshaw as an opportunity for Samsung to reach out to its customers through Nigeria’s movie industry. “We want to further connect with our customers at all touch points, especially through film as it is one of the passions of people in West Africa,” he explained. Samsung plans to leverage Henshaw in its brand advertising as well as product advertising for mobile phones.